Project 1
Landing Page Copy
Write full sales copy for a landing page — headline, benefits, objections and call to action.
Google DocsNotion
Courses / Copywriting
Course · Writing & Persuasion
Copywriting
You’ve read the copywriting books. You can explain what a hook is and why urgency works. But nobody hires theory — they hire proof you can write copy that sells. This course builds that proof, one project at a time.
Built for the gap between knowing copywriting principles and being able to sell with words.
Why Most Self-Taught Writers Stall
Knowing the principles was never the hard part.
Where You Are Now
You’ve read the books.
Copywriting classics, swipe files, maybe a few blog posts on persuasion. You can explain what a hook is, why urgency works, and what AIDA stands for.
What’s Missing
But nothing proves it.
A blank page for a real product lands in front of you — no template, no guarantee the first line works. Clients and employers don’t ask what you’ve read. They ask what you’ve written that sold something.
Where This Takes You
So you leave with proof.
Three real pieces of copy — a landing page, an email sequence, an ad set — written, edited and ready to show a client, an employer, or your own audience.
Core Skills
Six skills you’ll practice, not memorize.
- Copywriting Fundamentals
- Headlines & Hooks
- Landing Pages & Sales Copy
- Email Copywriting
- Ad Copy (Meta & Google)
- Brand Voice & Editing
Copywriting Fundamentals
Learn the core principles behind copy that persuades, then use every one of them in something you publish.
Headlines & Hooks
Write openings that earn the next sentence, not just ones that sound clever in isolation.
Landing Pages & Sales Copy
Structure a full page that walks a stranger from curious to convinced, top to bottom.
Email Copywriting
Write a sequence that nurtures a lead over days, not just one good email in isolation.
Ad Copy (Meta & Google)
Write short, punchy variations ready to actually run, not just brainstorm on a whiteboard.
Brand Voice & Editing
Cut a draft down to the version that actually converts, not just the one that reads well.
Your Proof, Not Just A Certificate
Three pieces of copy you’ll actually be able to show.
Everything below is copy you write yourself for a real product — not an exercise you study from a distance.
Project 2
Email Nurture Sequence
Write a 5-part email sequence that moves a lead from interested to ready to buy.
MailchimpGoogle Docs
Project 3
Ad Copy Set
Write a set of short-form ad variations ready to test on Meta or Google Ads.
Meta AdsGoogle Sheets
Real Client-Style Briefs
Direct Mentor Feedback
Certificate + Portfolio
How This Course Helps You
Built for wherever you’re starting from.
For Students
- Build a real copy portfolio for internships before you graduate
- Stand out in applications with a practical, in-demand writing skill
- Learn to write captions and posts that actually get read
For Professionals
- Move from generic writing to copy built around a clear offer
- Bring stronger conversion copy to your current team’s campaigns
- Add a certificate and real writing samples to your CV and LinkedIn
For Business Owners
- Stop writing product pages and ads that nobody clicks
- Learn a writing process you can hand off to your team, not just yourself
- Write launches and offers with words that make people say yes
Career & Business Opportunities
Where this skill actually takes you.
Employment
Copywriter, content writer or marketing writer roles across nearly any industry.
Freelance Copywriting
Write landing pages, emails and ads for clients remotely, on your own schedule.
Messaging Consulting
Help businesses sharpen their offer and message across every channel.
Content Lead
Step into a lead role, guiding voice, messaging and content strategy for a team.
Running Your Own Business
Apply the same playbook to write copy that sells your own product or side hustle.
NGO & Cause Communications
A widely needed skill in awareness campaigns and donor-facing organizations.
Frequently Asked Questions
Good to know before you register
Will I leave with something to show, or just a certificate?
Both — a certificate of completion, and three real, presentable copy projects that prove you can sell with words, not just talk about it.
Do I need to already be a “good writer” to join?
No. Copywriting is a learnable process, not raw talent. This course is built for complete beginners and walks through the process step by step, with no prior writing experience assumed.
Is this course online or in person?
Both. You can learn fully online from anywhere, or in person if you’re based in Kigali.
How is this different from reading copywriting books?
Books teach principles. This course puts a real brief in front of you every week and a mentor reviews your draft, so you build the habit of finishing persuasive copy, not just recognizing it when you read it.
Ready When You Are
Ready to write copy you can prove actually sells?
No experience needed — just the willingness to write for a real product instead of another exercise.